Doja Cat’s Rise: From Viral Breakthrough to Global Stardom

Doja Cat’s journey from a YouTube rap experiment to international stardom exemplifies the power of authenticity and strategic reinvention in today’s digital music landscape. Emerging in the late 2010s, she first gained attention with her 2018 single “Mooo,” a quirky, self-produced track that went viral through meme culture and social media virality. Though simple in sound, the song laid the groundwork for her distinctive style—blending hip-hop, pop, and genre-bending experimentation.

By 2020, Doja Cat’s sophomore album Hot Pink cemented her mainstream appeal, featuring hits like “Say So” and “Kiss Me More,