Top Motorbike Sales Trends in the USA 2025

The American motorbike market continues its steady growth, driven by shifting consumer preferences, rising interest in electric models, and strong dealer demand. In 2025, buyers are seeking reliable, versatile, and increasingly sustainable two-wheelers. This article explores current sales trends, top-selling models, and what drives motorbike purchases across the U.S.

Rising Demand for Electric and Hybrid Motorbikes

Electric motorbikes saw a 40% sales increase in 2024, and this momentum continues. Major brands like Harley-Davidson, Zero Motorcycles, and Indian Motorcycle expanded their electric lineups with affordable commuter models and performance-focused bikes. Urban riders especially favor electric models for lower maintenance and eco-friendly operation. Dealerships report higher foot traffic at test rides of e-motorbikes, signaling a clear market shift.

Popular Motorbike Models in 2025

While cruisers and adventure bikes remain top choices, several models dominate 2025 sales:

• Harley-Davidson Pan America 1250: A leading adventure bike praised for its off-road capability and modern tech, attracting both seasoned riders and newcomers.
• Yamaha Tenere 700: Known for durability and versatility, this dual-sport motorcycle appeals to riders seeking freedom on trails and highways alike.
• Zero SR/F: A fully electric sport motorcycle praised for instant torque and quiet riding, ideal for city commutes and weekend trips.

These models consistently rank among the top 10 motorbike sales in the U.S., supported by positive rider reviews and strong dealer incentives.

Influential Factors in Buying Decisions

Modern motorbike buyers prioritize more than horsepower. Key considerations include:

• Fuel efficiency and total ownership cost – especially relevant amid fluctuating fuel prices.
• Tech integration – GPS navigation, smartphone connectivity, and advanced safety systems like ABS and traction control.
• Brand reputation and after-sales service – reliable support boosts buyer confidence.

Recent surveys show over 75% of purchasers cite dealer service quality as a major factor, reinforcing dealer investment in customer experience.

Where to Buy and How to Get the Best Deal

Top motorbike sales in 2025 occur both online and at physical dealerships. Online marketplaces offer competitive pricing and broad selection, while local dealers provide personalized test rides and tailored financing. Leveraging seasonal promotions—such as end-of-year clearance events or new model launches—can significantly lower purchase costs. Always compare warranties, trade-in values, and delivery timelines before committing.

The Future of Motorbike Sales in the U.S.

Looking ahead, motorbike sales are poised for continued growth. Innovations in battery technology, expanded charging infrastructure, and increasing environmental awareness are fueling demand. Manufacturers are responding with more accessible entry-level e-motorbikes and hybrid alternatives, widening the market reach. Dealer networks are adapting with digital sales tools and enhanced virtual showrooms, ensuring buyers stay informed and engaged.

Whether you’re a seasoned rider or new to two-wheelers, 2025 offers exciting opportunities to find a motorbike that matches your lifestyle. With informed choices and support from trusted dealers, purchasing your next bike is simpler and more rewarding than ever.